adidas | City Jeans Unisex Limited Edition Gazelle "Diamond in the rough" shoes

*Mens sizing*

The adidas Gazelle Indoor “Diamond in the Rough” collaboration was born from a desire to shine a light on untapped talent and resilience within communities like the Bronx. Known for its struggles, the Bronx is often viewed as a "rough" place—but it’s also home to countless success stories, or "diamonds," that rise from within adversity.

The design of the shoe reflects this duality: a tear-away black upper symbolizes the "rough exterior" often seen on the surface, which reveals a vibrant, more refined layer beneath—representing the hidden brilliance within people and places too often overlooked.

This isn't just a trend-driven sneaker—it’s a wearable message. The project aims to highlight real individuals from tough environments who have built something meaningful, reminding the world that greatness can come from anywhere.

The name “Diamond in the Rough” reflects the heart of the concept: individuals who come from tough environments but rise to greatness—people like Bronx native Jae Tips, who has made waves in footwear, headwear and fashion; Or any other resilient people from any city. These diamonds emerge from overlooked neighborhoods, transforming adversity into ambition and impact.

Design Details & Symbolism

The shoe’s aesthetic brings the story to life:

• Tear-away black nylon panels represent the "rough" exterior—symbolic of harsh perceptions or challenges.

• Underneath, a gem-toned blue layer is revealed, signifying hidden potential and inner brilliance.

• Accents like a diamond-textured tongue, 3M "reflective" stripes, elevate the storytelling.

• Even the packaging features layered meaning, with plans for a crystallized “hard shell” box for select pairs—mirroring the idea of a rough exterior protecting a gem inside.

*THIS ITEM IS FINAL SALE*